Web-based films are our thing. One to five minutes videos that can be anything you want them to be, but they typically have one goal: to build engagement.
The old rules of marketing are fading into oblivion along with the old standards for delivery. Now that brand videos are reaching consumers in the palm of their hands and being shared thousands of times over, the constraints and mentality of a 30 second spot, don’t always apply: brands have the freedom to think outside the box (you know the social media video we’re talking about).
Branded viral videos are about storytelling and building a connection with your audience. There is an opportunity to appealing to their emotions and capture their attention in ways traditional media can’t. Inspire action.