Frequently Asked Questions

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This is always the first question we’re asked, but it’s a lot like asking a builder how much it will cost to build a house! Without providing major details such as blueprints, finishes, or location, a builder wouldn’t be able to offer up any type of estimate. Similarly, we need the major details before we can work out an estimate for a video.

We’ve produced a 30 minute documentary and a 30 second commercial for nearly the exact same final cost, because so many factors play into production costs: scripting, screen or voice talent, animation, music scoring (or stock music), number of days for shooting, complexity of the edit, and any special tools or requirements.

If you think your budget will be an issue, let us know what we’re working with and we will be able to tell you exactly what is within reach. We will maximize every dollar you spend.

It is standard in video production to charge by the day (and sometimes half-day). There’s a lot that goes into even the smallest shoots. For example, an event that lasts “just an hour” still requires travel time, time for basic introductions, time to set up and tear down, and time to wrap up with the client. A full production day is 10 hours from start to finish (8 hours “shooting”) and comes with a 2 person crew.

If you’re hiring HouseTwelve to shoot your video and need to use our studio, you may do so at no additional fee. If you are a photographer or videographer who needs to rent a studio on an occasional basis, our studio is available to you! We require proof of insurance and a signed rental agreement. We do not rent cameras.

This is a very common question we are asked, and it inspired a blog post you can read HERE. You can also click HERE for a complete equipment list. But the truth is, it’s all about the chef in the kitchen, not the pots and pans! Amazing cinematography is not dependent on what kind of camera camera is used, but who is behind it. If it’s important to match a specific look or you have specific technical requirements, we would be happy to go over those specs with you. Otherwise, rest assured that we will use the equipment that is right for the job, even if that means renting or purchasing a specific piece.

Most of our videos are shot on location in and around Rochester. We love to travel, and can easily accommodate that when needed. We also have a studio if you need a place to shoot!

It’s not uncommon for us to work under very tight deadlines (and around the clock to meet them) and we’ve managed to produce some great work in under a week! Typically the types of projects we work on take a month or two, and will depend on our schedule, if we are collaborating with any other teams for graphics, 3D rendering or voiceovers, along with with the approval process and how many people on the client side need to sign off on it.

The good news is that you’ve already taken the first step by researching online. You can fill out our PRODUCTION REQUEST form to get started and receive an estimate. Ultimately, we will require an in-person (or by phone) meeting in order to finalize your production quote.

After you have reached out to us and provided some rough details about your project and your expectations, we will set up a meeting. Usually we can arrange a plan of action shortly after the initial meeting and provide a detailed estimate.

Once everything is approved, we schedule the shoot and the retainer fee (usually a percentage of your total budget) is due. The remaining balance is due on delivery.

Because we produce kickass videos and will give you the most bang for your buck!

Seriously though, videographers, editors and producers are a dime a dozen. Who wouldn’t want to make videos for a living? We love our job, and we understand why so many people want it. But like most things, customers need to be leery about choosing the cheapest option–you might save yourself some cash, but end up with a disaster. We know we are not your cheapest option, but when you hire us you’re investing in experience, professionalism, and peace of mind!